Our creation process

We develop and work with a design model that shifts how we think about creativity, writing and design by fundamentally changing the role they play in the creative process. It treats design as an essential part of the development instead of the more common performing role. The model and methodology shifts a media production from single authored scripts to multi-authored storytelling. Which also opens up for a more inclusive working environment.

Our creative process contains four steps: ideate, explore, build and release.


The exploration section splits the filmmaking process into four essential sections:  storytelling, visual storytelling, auditory storytelling and applied storytelling. Storytelling is based on text and spoken words, visual storytelling on visual design, auditory storytelling on composing and sound design and applied storytelling on researching, producing and acting.

With these four steps and sections you can build a (innovative) time based media production with a variety of perspectives and starting points. The model is also useful within theater, games and performance-based productions and design.