Changing Design Process Paradigm

We develop and work with a design model that shifts how we think about design by fundamentally changing the role design plays in the creative process. It treats design as an essential part of the development instead of the more common performing role. The model and methodology shifts a media production from single authored scripts to multi-authored storytelling.*


The creative process contains four steps: ideate, explore, build and release.

The exploration section splits the filmmaking process into four essential sections:  storytelling, visual storytelling, auditory storytelling and applied storytelling. Storytelling is based on text and spoken words, visual storytelling on visual design, auditory storytelling on composing and sound design and applied storytelling on researching, producing and acting.

With these four steps and sections you can build a (innovative) time based media production with a variety of perspectives and starting points. The model is also useful within theater and performance-based productions and design.

The new creative process for filmmaking:


The traditional creative process of filmmaking:


*Thanks to Alex McDowell and his worldbuilding mandala.