Our creation process

We developed a design model that shifts how we think about creativity, writing and design by fundamentally changing the role artists and designers play in the creative process. It treats design as an essential part of the development instead of the more common performing role. The model and methodology shifts a production from single authored to multi-authored storytelling. Which also opens up a more inclusive working environment.


The exploration section splits the designprocess into four essential sections:  storytelling, visual storytelling, auditory storytelling and applied storytelling. Storytelling is based on text and spoken words, visual storytelling on visual design, auditory storytelling on composing and sound design and applied storytelling on researching, producing and acting.

With these four steps and sections you can build a (innovatie) production with a variety of perspectives and starting points. The model is especially useful within time-based and performance-based productions and design.